Branding Strategy Boosts Awareness and Funding in Web3

Let me guess:

Want to grab funds from the next investment round? Or attract more members and form a community of like-minded? Instill trust and ensure stable growth? And all in one go?

Well then, you've landed exactly where you need to be!

A picture of a flower with the letter a in the middle.

What is Branding?

Branding is a way for a business to present itself. This is not only about the logo.
It is about communication with investors, partners, and your community. The alignment of proper visual style, tone of voice, vision, and goals can provide this communication.

With solid branding, people know what your company stands for, they trust you, become loyal, and choosing you becomes easy.

Branding is crucial, and here is why

Primarily, a start-up (or a long-standing project) has to highlight its identity to survive on the market. Countless projects haven’t found their audience and spot among others because of such fails:

The project was not recognisable

Communication style did not fit with the target audience

The branding ended at the logo stage

Weak positioning

Messed up visuals

These are the key ones, though there are definitely more. And they all tie back to one thing: a poor branding strategy.

What We Can Cover

We stand for effective communication and flexible approaches. That means we make changes and test while creating value. What’s more, we do not mind collaborating with your internal team or offering our trusted partners. Take the entire package or taste it in pieces.

Branding Strategy From Scratch

Why risk leaving gaps and stressing out later? The best is to start from research and finish with launching. So nobody catches anxiety that something is lacking and is sure that with branding, everything is okay.

Creative Design Itself

If you are sure your positioning is fine, then have just visuals. This is something you can and should refresh regularly. Drop something new often to keep community engaged. 

Mascot Creation

Want to stay memorable to the masses? Create a mascot with a human touch. It’s your ultimate tool for promotion, engagement, and building a strong community. Keep it playful and engaging!

Marketing Materials

If staying active on social media is key for your project, we’ve got your back with custom designs. That can be merchandise, posting templates and coverings, mini-presentations, or ads — everything to your taste.

Rebranding

Revamp by replacing the outdated with fresh, exciting ideas. Staying current reignites interest and helps you reconnect with the market, giving you a new opportunity to capture hearts.

A little QA In Case There Are More Questions

What’s the difference between a branding strategy and creative design?

Design is everything concerning visuals. Branding strategy requires an entire product establishment with research and meticulous shaping of your identity to be understandable for an average user. It includes visuals as well, don’t worry.

What can be done within the design part?

Alright, here’s what I managed to scrape together from memory:

Logo

Typography

Color palette

Graphics and Icons

Layout and composition

Motion & animation

Brand Guidelines

How Does It Help Save Funds?

It works like with every investment, but it is stable.

Think of it like planting seeds with a long-term deposit. You create the ground for your project, and the project, after gaining attention and stabilizing in the market, will feed you with profit for a long time. Thanks to loyal return customers and fresh eyes constantly finding you. Make it once and provide yourself with a winning case for years.