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Brand Strategy
How Gamification Drives Real Results
6 min read
May 9, 2025
Games, Brand Strategy

In today’s hyper-competitive business landscape, capturing and retaining user attention is more critical — and more difficult — than ever. One powerful strategy that’s gaining traction across industries, especially in retail, is gamification. Far from being a gimmick, gamification is a serious tool when crafted with intention and aligned with clear metrics. It’s a global trend, and for good reason: it works.

A Global Trend 

Gamification has become a global business strategy — not a niche experiment. From mobile commerce to Web3 ecosystems, companies are embracing game mechanics to generate tangible results. For instance, retail businesses report spikes in Gross Merchandise Value (GMV) during gamified campaigns. That’s not abstract ROI — it’s product turnover and sales uplift you can measure.

Early Brand Loyalty

Children are today’s users and tomorrow’s consumers. Games stick with kids. When children grow up with interactive, engaging experiences tied to a brand, they form lasting emotional connections that often persist into adulthood. Think of how McDonald's Happy Meal games or LEGO loyalty challenges remain nostalgic anchors for entire generations. That’s long-term brand equity in action.

Emotional Associations Through Play

Games are a language nearly everyone speaks — especially younger audiences. When designed thoughtfully, gamification becomes a dynamic form of communication. It helps brands speak in a tone that’s fun, friendly, and aligned with their identity. This emotional resonance builds positive associations, turning passive users into enthusiastic brand ambassadors.

Done right, gamification doesn’t just entertain — it deepens relationships. Not only does it boost engagement, but it also increases time spent with the brand — one of the key metrics for assessing loyalty and retention​.

Quality Over Quantity

But not all games are created equal. Users today are discerning. A clunky interface or boring gameplay will drive them away faster than a loading spinner. Gamification must be built on quality — an idea reinforced by UX/UI principles across successful Web3 applications​.

The most effective games are those that feel intuitive, frictionless, and purposeful. It’s not about adding gimmicks for the sake of it. It’s about designing experiences that align with business goals — whether that’s increasing average order value, driving repeat purchases, or user acquisition. 

Metrics-Based Design

For gamification to truly support business growth, it needs to be metrics-driven. This means every campaign should start with a crystal-clear objective:

  • What user behavior do you anticipate?

  • Which product or service should the game promote?

  • What volume or frequency should users engage at?

Smart gamification involves setting exact triggers. For instance, “Make a deposit within 48 hours to unlock a bonus level” ties gameplay directly to commercial outcomes. Over time, analyzing these metrics allows companies to refine their strategy, adapt to user behavior, and boost conversion rates​.

Game as a Service

Good gamification should be an ongoing service. In the same way apps require version updates, games need regular fine-tuning. Today’s user expects new levels, seasonal updates, improved performance, and fresh content. A static game dies quickly; a dynamic one builds a loyal fanbase.

This is where audience analysis plays a key role. Understanding who is engaging, how they’re playing, and what motivates them allows for personalized tweaks. In this way, the game evolves with its audience and stays relevant.

*Nevertheless, there is a space to create time-limited events or whole games. Follow the thematics of the season, analyse your audience within this period, and say “bye” till the next season, making the content exclusive. Do not relaunch an old game, but make a new one.

Good example: FigPals for Figma app available only for 1 week in April. 

Long-Term Engagement

Ultimately, the most successful gamification strategies are those that make users stay. Time spent with the brand — whether via a game, app, or loyalty challenge — drives deeper emotional ties and stronger purchase intent. Good gamification is about creating a space people want to return to. Again and again.

Conclusion

Gamification is a core strategy for driving engagement, loyalty, and measurable business growth. By combining emotional design, clear metrics, and continuous refinement, companies can transform customer interactions into game-changing results.

Whether you're a Web3 innovator or a traditional retailer looking for a fresh approach, it's time to stop treating gamification as play and start seeing it as performance.

If you have an idea for the game to achieve new heights in business goals but do not know game industry specifics, you can address this task to Amen Agency. This team has solid experience in game design and development, with a track record of hitting key business goals. Leave your contact details below or book a call to discuss the details.

Latest Articles

How Gamification Drives Real Results
Games
Brand Strategy

How Gamification Drives Real Results

4 min read
May 9, 2025
Games, Brand Strategy

In today’s hyper-competitive business landscape, capturing and retaining user attention is more critical — and more difficult — than ever. One powerful strategy that’s gaining traction across industries, especially in retail, is gamification. Far from being a gimmick, gamification is a serious tool when crafted with intention and aligned with clear metrics. It’s a global trend, and for good reason: it works.

A Global Trend 

Gamification has become a global business strategy — not a niche experiment. From mobile commerce to Web3 ecosystems, companies are embracing game mechanics to generate tangible results. For instance, retail businesses report spikes in Gross Merchandise Value (GMV) during gamified campaigns. That’s not abstract ROI — it’s product turnover and sales uplift you can measure.

Early Brand Loyalty

Children are today’s users and tomorrow’s consumers. Games stick with kids. When children grow up with interactive, engaging experiences tied to a brand, they form lasting emotional connections that often persist into adulthood. Think of how McDonald's Happy Meal games or LEGO loyalty challenges remain nostalgic anchors for entire generations. That’s long-term brand equity in action.

Emotional Associations Through Play

Games are a language nearly everyone speaks — especially younger audiences. When designed thoughtfully, gamification becomes a dynamic form of communication. It helps brands speak in a tone that’s fun, friendly, and aligned with their identity. This emotional resonance builds positive associations, turning passive users into enthusiastic brand ambassadors.

Done right, gamification doesn’t just entertain — it deepens relationships. Not only does it boost engagement, but it also increases time spent with the brand — one of the key metrics for assessing loyalty and retention​.

Quality Over Quantity

But not all games are created equal. Users today are discerning. A clunky interface or boring gameplay will drive them away faster than a loading spinner. Gamification must be built on quality — an idea reinforced by UX/UI principles across successful Web3 applications​.

The most effective games are those that feel intuitive, frictionless, and purposeful. It’s not about adding gimmicks for the sake of it. It’s about designing experiences that align with business goals — whether that’s increasing average order value, driving repeat purchases, or user acquisition. 

Metrics-Based Design

For gamification to truly support business growth, it needs to be metrics-driven. This means every campaign should start with a crystal-clear objective:

  • What user behavior do you anticipate?

  • Which product or service should the game promote?

  • What volume or frequency should users engage at?

Smart gamification involves setting exact triggers. For instance, “Make a deposit within 48 hours to unlock a bonus level” ties gameplay directly to commercial outcomes. Over time, analyzing these metrics allows companies to refine their strategy, adapt to user behavior, and boost conversion rates​.

Game as a Service

Good gamification should be an ongoing service. In the same way apps require version updates, games need regular fine-tuning. Today’s user expects new levels, seasonal updates, improved performance, and fresh content. A static game dies quickly; a dynamic one builds a loyal fanbase.

This is where audience analysis plays a key role. Understanding who is engaging, how they’re playing, and what motivates them allows for personalized tweaks. In this way, the game evolves with its audience and stays relevant.

*Nevertheless, there is a space to create time-limited events or whole games. Follow the thematics of the season, analyse your audience within this period, and say “bye” till the next season, making the content exclusive. Do not relaunch an old game, but make a new one.

Good example: FigPals for Figma app available only for 1 week in April. 

Long-Term Engagement

Ultimately, the most successful gamification strategies are those that make users stay. Time spent with the brand — whether via a game, app, or loyalty challenge — drives deeper emotional ties and stronger purchase intent. Good gamification is about creating a space people want to return to. Again and again.

Conclusion

Gamification is a core strategy for driving engagement, loyalty, and measurable business growth. By combining emotional design, clear metrics, and continuous refinement, companies can transform customer interactions into game-changing results.

Whether you're a Web3 innovator or a traditional retailer looking for a fresh approach, it's time to stop treating gamification as play and start seeing it as performance.

If you have an idea for the game to achieve new heights in business goals but do not know game industry specifics, you can address this task to Amen Agency. This team has solid experience in game design and development, with a track record of hitting key business goals. Leave your contact details below or book a call to discuss the details.

Our experience with Telegram Mini App development
Games
Telegram

Our experience with Telegram Mini App development

8 min read
Mar 4, 2025
Games, Telegram

Mini Apps, or tApps, which are actually the same, have been around for a while, and there are already plenty of use cases. They’re a great way to enhance the functionality of an existing product or help businesses connect with customers — not just through messaging but through an integrated app. They can also be used to generate traffic and direct it to other platforms. For such purposes, people also build Mini Games to make the user experience more fun, engaging, and even a little addictive.

Mini Games and business tools are most popular cases within tApps. Gamification helps improve brand awareness and keep high retention rates. Businesses on Telegram create linkers, shops, and other apps to make the user experience more convenient. 

Our design team has an experience in tApp development for these cases and knowledge of how to implement the best technical solutions for smooth app performance. 

Despite its growing popularity, tApp development takes effort — not everyone is ready to invest in building their own app.

Mini App development challenges

Few agencies offer Telegram Mini App development for a reason. With its novelty and certain limitations of Telegram itself, it's still better to find a skilled development team — despite how rare they are — than to tackle everything on your own. Here’s why:

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Hiring experts saves time and stress, giving you a product that does exactly what you need. Amen Agency is one of such teams. With experience in tApp development and knowledge of what it takes to make a good product, we help others get their desired mini app. 

Amen experience with Mini App development

We found it interesting to explore mini app building as soon as this niche appeared. By combining the right tech support with our UX/UI design approach, we create a Mini App tailored to your needs — delivering its purpose and the results you want.

Let’s go through Amen’s Mini App case studies — they’ll give you a better idea of apps’ value, key features, and how they’re built.

Our TApps and Games

There are two complete games and one tap-to-earn app. Let’s take a look.

High Flyer

High Flyer logo

The game’s name expresses it’s main gameplay. The gameplay consists of a guy flying high above, and gathering weed to fill up his lifesaving bar. Single tap, and the game starts. 

A video demo of the gameplay is better than a thousand words of explanation, and we welcome you to watch it.

When you bump into obstacles, the weed bar decreases, which makes it harder to score points and brings you closer to the end. Besides regular mode, there are various boosters and debuffs like shields, magnets, or two types of cannabis gummy bears — one gives a boost, and the other applies a debuff. The second gummy bear summons smog, preventing clear vision. The photo below is a collage of game screenshots showcasing possible effects — but not all of them are included, of course.

Screens of gameplay

The goal is to fly as high as possible to beat up competitors on a leaderboard. This type of game can be a powerful tool for traffic generation. To attract users to the project, we create a game where players compete for real prizes, rewarding top spots on the leaderboard.

Leaderboard

Such games can be easily improved. Adding skins, more levels, and rewards can make the game feel complete — a fun way to keep the community engaged as an extension of the main product.

Snoop Dogg

Snoop Dogg logo

This game is inspired by the 'Crash' casino game with Snoop Dogg collaboration. The concept is pretty simple: Mr. Snoopy smokes a joint, and the multiplier rises until he stops randomly. The user makes a deposit and starts a game. If you guess the right moment and cash out before the game quits on its own, you win — otherwise, you lose.

While working on the game, we decided to go with a retro-futuristic style — kind of like the classic sci-fi movies we all know and love. The simplicity of the mechanics is decorated with a variety of backgrounds that you can contemplate while playing.

You can even check the gaming process with Snoop Dogg's live reaction. 

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This game was designed mainly for PC, but it can easily be adapted into a Mini App as there exists its mobile version. 

Snoop Dogg mobile version

Emojinn

Finally, it's the turn of the tap-to-earn experience so popular within Telegram Mini Games. We tried ourselves at this task and here’s the result. 

Emojinn launches as any other Mini App through a bot. 

Emojinn

Tapping earns you coins. Once the 'mana' in the bottom right runs out, you can still tap, but without gaining coins. Higher level — more coins. 

You can also invite friends through a referral program. 

Referral program

Boosters help you earn coins faster. The 'Earn' button takes you to other ways to collect coins, usually by completing tasks inside or outside the app.

Business tools

Let’s dive into a topic of apps that aren’t extensions of other projects but can exist on their own. The Amen team has also contributed to this space by developing a freelancing platform within Mini Apps.

Polymathy

Polymathy is a telegram mini app created performing like a regular freelancing platform to post jobs and hire an expert for specific tasks. 

Srarter page

There are two ways to use the app: as an executive, finding jobs that match your skills, or as a requester, looking for someone to complete a task. Uploading a post or applying to existing one costs 1 Telegram star. 

The main page consists of job posts of any taste. A button to the right of the search bar can sort posts in a declining or increasing trend. Every post allows you to leave a comment (which costs 1 star) to apply to a request. It is possible to add tags relatable to the post topic.

Job posts page

The “Experts” page shows experienced individuals who have applied to requests numerous times and have good reviews on a platform. You may become one when you meet the requirements. Such a post shows name, hour rate, location, brief, and field of specialty. 

Experts page

Scroll down and see buttons to create job post and become an expert. If you have any ideas how the product can be upgraded, write down to developers with suggestions through the last button. 

Buttons

The "Profile" page basically shows your activities, suggest to become an expert, invites to referral program, or in case you can delete your account. There are also "Spin a Win Ticket" and "Contracts" features currently in prosuction.

The idea is simple: a Mini App built into a platform commonly used for business communication. This makes it easy to hire people for urgent tasks without relying on giant platforms with high fees or clunky chats. Here, there is no possibility of chat issues, as Polymathy launches in a messenger directly. Since Telegram works with TON, there’s potential to add smart contract agreements in the future to prevent scams.

How we choose architecture for Mini Apps

Back-end Development Basis

We choose Node.js for back-end development for several reasons. Node.js provides high performance due to its asynchronous, event-driven model. This allows us to efficiently process a large number of simultaneous requests without blocking the main thread. Let’s dive deeper into its implementation features.

NestJS

This progressive framework is used for developing server applications. It supports modular architecture, a strict code structure, and built-in Dependency Injection (DI), making it scalable and maintainable.

Asynchronous Processing

As mentioned earlier, NestJS natively supports async/await for handling asynchronous operations efficiently. WebSockets enable real-time communication, making it ideal for chat applications, notifications, and live updates.

Caching

We use Redis caching to reduce database load and speed up responses. This is particularly useful for storing frequently accessed data, session management, and rate-limiting mechanisms.

Structure-Performance Balance

NestJS allows us to write clean, scalable code without sacrificing performance. Its modular structure ensures maintainability while supporting high-load systems.

Architecture for High Loads

To ensure scalability and performance, we choose a microservice or modular approach, reducing the load on individual components of the system.

  1. Load balancing is handled using Nginx or PM2 in cluster mode, which helps distribute requests evenly across multiple instances.
  2. Database optimization includes proper indexing, query optimization, and caching of frequently used data to enhance performance.
  3. Background tasks are processed using BullMQ (a Redis-backed job queue), moving resource-intensive operations out of the main thread to ensure smooth API performance.

Technical Solutions

Here are some key technical decisions we apply in NestJS development:

  • Real-time WebSocket connection on pure NestJS without third-party libraries.
    • Ensures lightweight, efficient real-time communication without additional dependencies.
  • Worker Threads for parallel processing of resource-intensive tasks.
    • Moves CPU-intensive computations to background threads, preventing main thread blocking.
  • Streaming data (such as video or logs) without overloading memory.
    • Uses stream-based data handling, preventing excessive RAM consumption while serving large files.
  • Monitoring and logging via Winston + Pino for non-blocking logs.
    • Ensures high-performance, structured logging without overloading the main thread.

Need your own Mini App?

If you’re not ready to handle everything yourself and want a sleek tApp — whether it’s a business tool or a game — you know who to call.

Amen Agency doesn’t just focus on structure; we care about design, too. We make sure the interface works smoothly, creating a positive user experience that keeps people coming back. Our design solutions ensure your product’s value is clear and easy to understand.

If you've decided, shoot us a message on Telegram or book a call in a form below to go over the details.

AI agents or agentic AI: No longer a niche
Web3
Research

AI agents or agentic AI: No longer a niche

4 min read
Feb 12, 2025
Web3, Research

We live in society…

where generative AI’s began to automate some regular and boring tasks letting us execute in more intellectual deep dives that require taking into account more specific details. Unfortunately, utilizing AI in the wrong way makes us develop in the opposite direction. That’s why society has become more stupid. But anyway. Do smarter: step into the developer’s side of LLM and prompt engineering, you will be less likely to face such a fate. 

Not much time has passed since the “boom” of GPT chat popularity, and this area has begun to develop rapidly. Even the recent new competitor DeepSeek, which has put the development and investment in OpenAI in an awkward position, proves the seriousness of the drama.

But we got further, and now AI can not even produce content on request but plan, make decisions, and execute tasks without human intervention — like a real agent.

What is AI agent or agentic AI?

Like everything else in science and technology, specialists may differ in explaining those terms, but word transposition doesn’t change the idea. An AI agent is a computer program that no longer needs to function as a human-controlled tool confined to specialized tasks. You give it a specified goal, and it independently divides the goal into subtasks for further execution.

The main difference between a generative AI and an agentic AI is their function: first explains how to solve the problem, and the last one solves the problem itself. 

It is useful in cases where you are overwhelmed by tasks, and you need an assistant to delegate mundane linear tasks. Now, you are free to take your time and focus on higher-level thinking. Or make a coffee break; it’s up to you. 

AI agents in 2025 

The total market capitalization of AI Agent tokens is $5,4B during the time these notes are being written. It’s less than other topics in Web3 gathered, but the number is growing. AI Agents have carved out a major slice of the Web3 investment pie, standing shoulder to shoulder with other top-funded sectors like DeFi, GameFi, or Blockchain Infrastructure. It is high time to jump onto the train and invest in a sector that is only starting to grow. This solution captures both Web3 and Web2 markets, proving its reliability as technology. 

AI technology develops extremely fast. In a couple of years we will see AI agents as something expected in business, not desired. That would highly impact customer service and employee execution. Working with AI agent will become a basic hard skill. But before it becomes a reality, let’s learn how it works, unfold all the risks and prons of AI solutions. 

How to make AI agents stay in the market

Every technology explosion in the market is followed by a decline in demand after some time. That’s a natural process when weak projects close and strong ones stay with good client retention rates. They get more investments, boost the revenue, and win in market competition each time. What makes a difference? Especially in competition between two similar projects. 

Experience with AI depends not only on your prompt writing skills. Of course, it makes sense, as do the general AI capabilities you are working with. But would you use resources that feel too unintuitive when there are alternatives with good interfaces and recognizable logos?

As with any product, even the AI agent’s platform has to be easy to understand and use. The tech market is overloaded with offers. We need to stand out to catch attention and gather an audience. For example, you can address Amen Agency team to take care of any platform’s appearance and usability. If you work with AI tech and need a design team that will take care of branding and app development, check out our works and let’s chat!

The “Wild West” of ICO is coming back
Web3
Research

The “Wild West” of ICO is coming back

3 min read
Feb 11, 2025
Web3, Research

Did you miss old times when people believed airdrops to be a fullish idea? In fact, that's actually happened. The retention rate of users after airdrops leaves much to be desired: they grab and go. But tokensale nature has gone through many changes since then.

ICO popularity today can not be compared to the “boom” of 2017-2018. Back then, Web3 enthusiasts were highly passionate, and investors craved multiple returns in a pretty simple way. But it gained the vibe of the true “Wild West”: dishonest projects used token sales to steal capital from users who believed in the project’s future, and everything went down. Fraud caused by a lack of regulations killed token sales for a while. Although, everything has changed. 

Why is ICO coming back?

There are some fair reasons. With the change of government in the USA, investors are excited about the probable relaxation of crypto industry regulations. American projects would become more competitive. Changes provided in US policy may influence the laws of other countries that follow the example of a big player.

The wave of airdrops has shown that giving prizes for free attracts the appropriate audience. The community follows social media, writes comments, attaches wallets, and disappears after tokens are dropped in a bag. The project dies if the value proposition is not outstanding enough. Nothing keeps the user. That's the reason why such an approach will decrease in popularity hereafter.

Of course, there are alternatives: IDO, IEO, and more. Exchanges select and verify projects so investors are safe from fraud. Thanks for their concern. These solutions are gaining popularity again but can not offer the prices and gains ICO does. The reason for this is intermediaries who collect a fee for services. In addition, it makes life easier for projects as there is no need for ventures or angel investors who decide your fate later. Only retail investors who believe in you.

Today, as the Web3 community develops and becomes more acknowledged, people are starting to return to the oldest method. We already have tons of articles and services that help people choose the project to invest in and avoid being deceived. 

What’s important to remember about tokensales?

Tokensales on DEX or CEX can be safer but less beneficial, so if you participate in an ICO, remember that you are not 100% protected against token failure or fraud. Do your research and then decide if the project is worth it.

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You may conduct your own research or use channels or services that do it for you and give a green light when investing is safe. Despite this, you should still check it for yourself.

Maybe you are providing ICO for your project? In such a case we wish you success all above. Sometimes even top notch projects face common issues with app or website performance due to team overload and lack of time. If you ever meet such problems, address us and we’ll execute as a support design team to lighten the load. Check our experience through the website. Amen in touch!

Brand significance: Why are you still not successful?
Brand Strategy
Branding

Brand significance: Why are you still not successful?

8 min read
Jan 30, 2025
Brand Strategy, Branding

Can you remember the last few tiktoks or reels you watched? What were they about? Tough, right?

In today's world, we are overwhelmed with the amount of information filtered through our brains. That also concerns the number of companies trying to sell their services. With so many options offering the same services, it’s hard to make a choice.

If you want to sell and instill trust, there is a need to stand out. And this is where branding comes into play.

What is a brand?

"This is what makes you recognizable. It explains to your clients what you are standing for. This is how you present yourself in the world of business. In response, others understand why they should choose you. Because they trust you."

A good example is Nike’s famous "Just Do It" slogan, which perfectly matches the company’s purpose. It is easy to remember and inclusive, saying everyone can be part of a brand. What's more, it highlights important social values and brings real benefits: health and fitness.

Sweet music for the ears can become a reality if you put a little effort into it. 

“Okay, let's get to the point; why do I need it?”

 Brand shapes:

  • Market price increase

You can increase the price of services by about 13% on average only on behalf of recognizability.

Take Ethereum, for example — a solid reputation lets it charge higher fees than other blockchains. Although cheaper options exist, users stick with Ethereum because they trust its security. This keeps fees high without losing customers.

  • Trust building

People stick with brands that actually deliver. Some are even down to make a pre-order, confident you won’t let them down. Brand helps form a reputation that will keep you in business when times get tough.

Bitcoin faces criticism for its environmental impact and links to illegal use, but many investors still believe in its value and performance. Its dependable reputation keeps them sticking around.

  • Project’s vision and mission

Vision — it's the roadmap for where a company is headed. When people know the direction, the progress and results follow. And it matters for the entrepreneur, too. With a mission, you know exactly why you jump out of bed each morning. Without them? Plans fall apart.

In 2013, Vitalik Buterin woke up with an idea to expand blockchain technology beyond transactions. With a clear vision and mission for Ethereum, he built a team within just a few years and made blockchain more practical. Today, thanks to Ethereum, many of the most popular Web3 solutions exist.

  • Emotional attachment

The brand creates value for a team and a community. Just to be clear — 60% of people pick a job because it lines up with their own values. Simple formula: your actions align with your values — people with the same values find you and stay with you. 

Solana professes a basic idea of all Web3 — censorship resistance and equal access to information. However, they make value by creating communities worldwide and lowering transaction fees with a unique protocol. Their values line up with what most of society cares about. Thus, they keep growing the ecosystem and offer many events to create positive connections with their brand.

How do we measure brand effectiveness?

Brand strategy creation is not enough: you need to know basic metrics to understand whether you are moving in the right direction. 

Indicators and metrics

  • Time spent with a brand

How much time does your community spend hanging out with your project? Building an emotional connection happens when your platforms are buzzing with activity. Share your story while they’re all ears.

  • Engagement

The right brand pulls people in naturally. They'll dive into your dApp without needing a flashy ‘AIRDROP ALERT’ banner. And guess what? They’ll happily drop some glowing feedback, and no arm-twisting is required.

  • Brand loyalty

Do the customers return to you after the first interaction? Do they recommend you over countless other projects? If not, it’s time to rethink.

  • Memorability 

It's such a pleasure when people remind your project without the trigger of push notifications, but at heart.

What can go wrong with a strategy?

Alright, let's jump into what can go wrong with a brand strategy. It’s not always effortless, and there are a few traps you might fall into. Someone messed up:

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Role of the owner

Understandably, business owners want to make decisions about the development of their business on their own. However, sometimes they find themselves clinging to methods that worked 'back in the day'. In industries where branding wasn't a thing, that might have been fine. But in today’s fast-paced world? Not so much.

Business enthusiasts might even be from Gen Z and lack that old-school experience. They still can be not fully aware of what it takes for businesses to stay successful in the long run. This article exists to fill that gap.

Role of the executor 

In our case, “brand strategist” and “designer” refer to the same specialist.

Brand strategists' main task is to minimize risks. We all know there are things we can’t fully influence, but for such experts, that is responsibility for the result. 

A skilled brand strategist always starts with solid research — “I know that I know nothing,” as Socrates wisely put it. It’s completely normal for a professional to spend time crafting mood boards and analyzing competitors. This isn’t a sign of inexperience — it’s a sign they’re committed to giving your project the thoughtful attention it deserves.

The design team is interested in speaking with clients so they can understand their needs better. This way, most of the effort goes into decision-making and clarification, which helps avoid wasting anyone’s time. Consider it a good sign if the specialist reaches out to you regularly, whether directly or through your project manager.

But before we get started, we usually conduct a stakeholder interview. This helps us avoid any mix-ups early on, so the final result is solid and matches what you're looking for.

Finally, a brand strategist should be able to work with heavy artillery — lean canvas. This comprehensive approach helps clarify who you’re designing for and the purpose behind it. It's a great choice if you're ready to speak to your customer segment as directly as possible.

[The Lean Canvas is a one-page tool for creating a business plan. It breaks down your business idea into key parts, making it easier to analyze and understand. This approach helps organize and test the core ideas behind a business model.]

Brand creation vs Sales activation?

Brand building is a long game, while sales activation gives quick results. But rookies often dive straight into sales, hoping for instant success and soaring profits. What’s the catch?

  • No strategy or reputation was created; 
  • No promises were made; 
  • No emotional connection with the community was formed.

The result? A community without trust. You need customers who actually want to come back. Branding works for perspective, and it needs to take some time to pay dividends. The sales activation comes on the stage and plays a supporting role. It exists to boost the brand's value and bring it to a new level. 

Strategy roadmap

Okay, we made it clear why branding is important for creating a reliable, sustainable, and thriving business. Now, let’s dive into the exact steps the client and strategist need to take:

  • Gather for a meeting and decide what are the goals of the strategy

Decide the strategy and direction where you are going to move.

  • Competitors and category research

To understand the market, you should know your competitors inside and out. That insight helps you craft the right value propositions. Create a positioning map: see where you are now, what and who is around you, and where you want to go.

  • Custome your Client Profile

Choose a segment to target. Focus on what they need and want. Let the needs unite people, not gender or age.

  • Create a base for a brand

Create a sense. Address every question that comes up — especially the ones you ask yourself.

  • Visuals

Hold up, you have to pause and think carefully in here. Keep in mind that people fall in love with their eyes first. A memorable brand, easy-to-read fonts, pleasant colors, the resonance of values with design…yare yare yare. Oh, I could go on forever. We will circle back to this, I promise.

  • Communication strategy

Find a way of communication which hooks your audience, shares your vision, and builds loyalty. Show them why you're worth their time and attention.

  • Realization 

There is no place for procrastination. If the strategy is ready, do not hesitate. Watch closely to see if your new brand or rebranding works.

Summary

Crafting a brand that sticks isn't just about logos and catchy slogans — it's about creating a story your audience connects with. At Amen Agency, we’re not just designers. We’re storytellers, strategists, and your creative partners. Whether starting from scratch or rebranding that clicks with your vision, we have the tools to make it happen.

Let’s build something your audience won’t forget. Contact us for a consultation and see our expertise for yourself. 

Telegram Mini Apps beating up competitors
Telegram
Market Research

Telegram Mini Apps beating up competitors

6 min read
Jan 22, 2025
Telegram, Market Research

Telegram apps are becoming more and more suitable for customization within the messenger. Their environment offers enough space and development tools to make apps enjoyable to use. 

For instance, you can't develop a game in a typical browser about car racing that is controlled with Device Motion Tracking (tilting the phone tilts the car). 

Let's finally clarify what the Telegram team has done: they developed their own browser to launch apps and pages from the messenger! To make it unique, they provided functions that were previously available exclusively on App Store and Google Play platforms. This allows for the development of 'mobile apps' on the web with seamless messenger integration. Sounds unique and worth trying. 

What’s new here?

Full Screen mode

Before, Mini Apps were stuck in a small window, taking up just 1/3 of the screen. Now, they expand to full screen, giving users a fully immersive experience that feels like a native app. That is definitely useful for the gaming experience, which has occupied the largest share of the Telegram App Center. 

Device motion tracking

Wanna craft games, that require device motion? Now it's available within tApps. If you develop such games, you may lock screen to avoid unnecessary rotation. That so users will thank you. It's a small touch that makes a big difference.

Home screen shortcuts

This function is not unique but now available in Telegram browser. First of all, those mini apps are designed for mobile. You may add a mini app on your home page on your phone from now. 

Geolocation access

Plus a step towards competitiveness! Mini apps can now access and share users' location. That's in case you want to develop Pokemon Go with Telegram. 

I'm kidding, but you have food for thought. That format is popular and addictive.

There is never too much customization

We know that Telegram is open source, and they have eased life for developers by providing ready-to-go customization solutions that are designed following Telegram guidelines. This only applies to the loading screen, but it's crucial to engage the user at this stage, too. 

Telegram Stars as a payment method

Not long ago, the Telegram team added Stars — a local currency used to reward authors for content or premium subscription purchases. Now, your app launched in the Telegram browser also has this feature. You can add subscriptions or other in-app payments with Stars to make the experience even more engaging. Do not forget who you are plating with: Stars can be bought with fiat and crypto.

Comparison with Other Platforms

Telegram is not the only platform that likes to surprise users with new features. The most valuable feature of Telegram is its audience — 900 million — which looks like a huge number. Inside the app, you can buy ads and promote your product to form a community. That is more useful than it seems to be, as the audience is more crypto-oriented than on other social media platforms, which we commonly use to share our projects. 

Removing the bias, what else can we use from this segment?

WeChat

It's a player with a huge audience, but what good is it? Recently WeChat started to support checking cryptocurrency market conditions, we may congratulate them, of course. However, that doesn’t conquer the fact China is very strict to crypto development and controls this area. 

WeChat allows to build inside apps with its API. You can now use WeChat Pay to pay for your Bitcoin on Paxful. Better than nothing.

Another obstacle is target audience. It differs from Telegram because here most of users are Chinese. In case you want develop in this market, WeChat is your solution.

Telegram’s browser, unlike WeChat, is not so limited. You can launch any app you want without worrying about moderation if it’s not going in the Telegram App Center. In this aspect, Telegram is much more free, which is what I consider important, not depending on your values. 

Viber

Unfortunately, this player does not catch trends very fast. There is no point in considering Web3 integration and apps in apps on that stage today. Only recently developers added interactive bots for businesses. That is a great step, no doubts, but we are looking for more powerful tools. 

WhatsApp

Huge player in Western countries. Now it serves 2 billion users. More than twice bigger number than Telegram does. But unfortunately, its functionality and synchronization are inferior to a Telegram. 

Meta, who holds WhatsApp, has opposite values to Web3 and today there are low chances of decentralized integration. They actively work to implement AI tools to smoothen user experience. Also, you can’t build app inside WhatsApp, only business tools like customer support, notifications, and reminders.

Facebook Messenger

Another big Meta player which has occupied a niche in the market and is not going to vacate it. The team continues to enhance Messenger to keep it competitive. From all things already listed, you can build chatbots to automate your business processes.

Considering messenger principles and functions, Facebook Messenger performs better in terms of end-to-end encryption, so no one except key holders (you and your companions) may read messages in your chats. This also applies to WhatsApp. In Telegram, this function is available only in secret chats, which can be created on the phone without further device synchronization. 

Discord

Another powerful platform that made voice chats a trend. It is open to bot development and widely used in web3 for community hubs. Probably, it’s great to mention in this messenger battle but there is no point compare it to telegram with serious purpose. It does not have crypto integration yet and you can not launch apps there.

Signal 

True security defender on the messenger market, but not suitable for such level of engagement because of its purpose. It has minimized data collectioning and no cloud backups. Some may consider it great and relevant in light of changes in the world in favor of privacy. 

Unfortunately it’s not perfect for community building and gamification with our level of requests.

There are more messengers like Line, Slack, Threema, or Wire, but there is no point in comparing them because of their different objectives. It’s better to return to them after they change their paths of development in a way that is interesting for us. 

Conclusion 

After going through the features of telegram and its competitors, we can declare that depending on our goals we may choose different messengers. It’s always better to choose a few tools and use to the fullest extent possible. 

My aim was to consider the application an assistant in the field of Web3. With Telegram’s current values, it’s a totally suitable environment for DeFi or GameFi development. 

If you wonder about launching one to implement your ideas or foster existing project, you may address Amen Agency. We cover such requests and would be glad to provide a consultation for you. You can book a call by clicking the button in the top right corner, or just scroll down and fill out the contact form with your request details.

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